Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point?
As marketers, we’re in the business of influence, persuasion and – dare I say it – behavioural change. I’m going to share six principles with you which will tap into your consumers’ behaviour and make your marketing better (while also suggesting that these principles are good for community network marketing and your consumers’ social capital).
Story telling is the Thing Of The Moment in marketing and branding. The chance to build customer loyalty by opening up the business with a coherent, purposeful, narrative. The opportunity to weave a rich tapestry, building emotions, developing consonance. The problem is, because it’s the Thing Of The Moment, brands are starting to tell about …
This is an analysis of “Retail Healthcheck and Retail Zone Review (Montague Street)” published by Worthing Borough Council, May 2012.
RIM and HMW – two brands who have both been in the business spotlight recently. And both brands, which, in my opinion, need to grow a pair to arrest startling declines.
Yesterday, I discussed how LOCOG pulled a content marketing blinder (in collusion with the BBC) for the London 2012 Olympic Games. Today, I’m going to lay out their biggest mistake, why it happened and what they should have done to avoid it.