Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City? Continue reading
Tag Archives: branding
Valued, or Valuable?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point? Continue reading
6 Principles of Influence and Persuasion
As marketers, we’re in the business of influence, persuasion and – dare I say it – behavioural change. I’m going to share six principles with you which will tap into your consumers’ behaviour and make your marketing better (while also suggesting that these principles are good for community network marketing and your consumers’ social capital). Continue reading
Let me tell you a story…
Story telling is the Thing Of The Moment in marketing and branding. The chance to build customer loyalty by opening up the business with a coherent, purposeful, narrative. The opportunity to weave a rich tapestry, building emotions, developing consonance. The problem is, because it’s the Thing Of The Moment, brands are starting to tell about … Continue reading
Worthing – a town in need of TLC (Response to retail healthcheck report)
This is an analysis of “Retail Healthcheck and Retail Zone Review (Montague Street)” published by Worthing Borough Council, May 2012. Continue reading
Two companies who need to go back to strategy basics
RIM and HMW – two brands who have both been in the business spotlight recently. And both brands, which, in my opinion, need to grow a pair to arrest startling declines. Continue reading
1 thing LOCOG got badly wrong (and what they should have done instead)
Yesterday, I discussed how LOCOG pulled a content marketing blinder (in collusion with the BBC) for the London 2012 Olympic Games. Today, I’m going to lay out their biggest mistake, why it happened and what they should have done to avoid it. Continue reading
The 2012 Olympics sized soap opera
When the Archers was conceived in 1951, it was designed to help Britain’s farmers back on their feet through accessible dissemination of information. Somehow, LOCOG and the BBC have managed to pull off a similar stunt – but did anyone notice? Continue reading
Can your brand answer these 3 questions?
Some companies seem to be oblivious to the fact that retention and acquisition marketing are two separate animals. Two simple questions could smooth the dividing lines. And a third could revolutionise the way you market. Continue reading
6 research questions for you about Trust
A while ago, I wrote about the Trust Economy. Now, I would like YOUR views on trust (in the form of six short survey answers). Continue reading
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