From legalising pot to giving you free power on Saturdays via plastic carrier bags – three stories in today’s news should make social marketers sit up and take note. Continue reading
Category Archives: Marketing Strategy
Posts concerned with marketing strategy in all of its forms.
Abercrombie & Fitch’s right-on offensive genius
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius. Continue reading
The great social marketing dilemma
Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate? Continue reading
The UK food industry is squandering its best opportunity for decades (and where are the marketers?)
First we had Horsegate. Now we’ve got a survey suggesting that mothers don’t cook from scratch any more. You’ve got to wonder why the food industry is wasting its best opportunity for decades to change consumer behaviour – and I’ve got to ask: Where are the marketers in all of this? Continue reading
“Content marketing” is nothing more than the Emperor’s New Clothes
Content Marketing is being presented as the Shiny New Thing. Predictably, companies, brands and MBA marketers come flocking. It’s the new way to acquire customers! It’s the must-have strategy of the season. It’s making me a little more bilious with every iteration. I’m going to show you why. Continue reading
Horsemeat, trust vacuums and business as war.
Our promise to you is that our products will “taste the difference”. They should also “make a difference”, especially as regards nutrition and management, both for those who will cook and eat food. This means several things. As a major player, we have a responsibility, not only for employees and customers, but also for society in … Continue reading
Be a Challenger – or be roadkill
This is the first guest post from Hilton Barbour – independent Marketing Provocateur – lending his insight into Challenger Brand thinking and how this applies to changing paradigms in retail. Drive long enough and you’ll have that heart-wrenching moment when an errant squirrel suddenly and unexpectedly darts out into the middle of the road. And … Continue reading
