“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue.
Story telling is big in advertising & marketing right now. And it’s not always done very well. However, I have found the summer exception – well done Michelin!
This, my friends, is deeply personal. I hope you’ll like it. More than that, I hope you’ll get it.
How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing…
Can you believe this blog has taken a three year hiatus? Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end. (The truth is – I’ve missed you)
Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed. And, in the coming age of 3d printing, outdated as well.
News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn …
Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative?
Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point?