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Category Archives: Opinion

Ranting and heaping praise as appropriate on the worlds of marketing, branding, advertising and design. Thoroughly opinionated.

Opinion

We who think together…

Posted on July 24, 2017 by Neil Hopkins • Leave a comment

“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue. Continue reading →

Opinion

My favourite ad of the summer…

Posted on July 23, 2017 by Neil Hopkins • Leave a comment

Story telling is big in advertising & marketing right now.  And it’s not always done very well. However, I have found the summer exception – well done Michelin! Continue reading →

Let me introduce you to something new
Opinion

Let me introduce you to something new

Posted on July 6, 2017 by Neil Hopkins • Leave a comment

This, my friends, is deeply personal. I hope you’ll like it.   More than that, I hope you’ll get it. Continue reading →

Talking storytelling with Ryan Caligiuri
Opinion

Talking storytelling with Ryan Caligiuri

Posted on October 22, 2016 by Neil Hopkins • Leave a comment

How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing… Continue reading →

Opinion

On the way back…

Posted on October 14, 2016 by Neil Hopkins • Leave a comment

  Can you believe this blog has taken a three year hiatus?  Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end.  (The truth is – I’ve missed you) Continue reading →

Does Moto-X show a broken manufacturing paradigm?
Opinion

Does Moto-X show a broken manufacturing paradigm?

Posted on August 2, 2013 by Neil Hopkins • 7 Comments

Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed.  And, in the coming age of 3d printing, outdated as well. Continue reading →

Opinion

Yellow Pages goes under – here’s some classic ad breaks

Posted on July 22, 2013 by Neil Hopkins • Leave a comment

News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn … Continue reading →

Volkswagen goes Pop?
Opinion

Volkswagen goes Pop?

Posted on July 21, 2013 by Neil Hopkins • Leave a comment

Volkswagen are tapping PopArt to promote their Emergency Braking system.   Post-modern irony, smart move or just plain derivative? Continue reading →

Detroit – forward!
Opinion

Detroit – forward!

Posted on July 19, 2013 by Neil Hopkins • 9 Comments

Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City? Continue reading →

Opinion

Valued, or Valuable?

Posted on May 22, 2013 by Neil Hopkins • Leave a comment

Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them.  But don’t surveys like this miss a fundamental point? Continue reading →

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