“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue. Continue reading
Category Archives: Opinion
Ranting and heaping praise as appropriate on the worlds of marketing, branding, advertising and design. Thoroughly opinionated.
My favourite ad of the summer…
Story telling is big in advertising & marketing right now. And it’s not always done very well. However, I have found the summer exception – well done Michelin! Continue reading
Let me introduce you to something new
This, my friends, is deeply personal. I hope you’ll like it. More than that, I hope you’ll get it. Continue reading
Talking storytelling with Ryan Caligiuri
How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing… Continue reading
On the way back…
Can you believe this blog has taken a three year hiatus? Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end. (The truth is – I’ve missed you) Continue reading
Does Moto-X show a broken manufacturing paradigm?
Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed. And, in the coming age of 3d printing, outdated as well. Continue reading
Yellow Pages goes under – here’s some classic ad breaks
News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn … Continue reading
Volkswagen goes Pop?
Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative? Continue reading
Detroit – forward!
Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City? Continue reading
Valued, or Valuable?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point? Continue reading
interacter 