RIM and HMW – two brands who have both been in the business spotlight recently. And both brands, which, in my opinion, need to grow a pair to arrest startling declines.
Yesterday, I discussed how LOCOG pulled a content marketing blinder (in collusion with the BBC) for the London 2012 Olympic Games. Today, I’m going to lay out their biggest mistake, why it happened and what they should have done to avoid it.
When the Archers was conceived in 1951, it was designed to help Britain’s farmers back on their feet through accessible dissemination of information. Somehow, LOCOG and the BBC have managed to pull off a similar stunt – but did anyone notice?
Some companies seem to be oblivious to the fact that retention and acquisition marketing are two separate animals. Two simple questions could smooth the dividing lines. And a third could revolutionise the way you market.
A while ago, I wrote about the Trust Economy. Now, I would like YOUR views on trust (in the form of six short survey answers).
[NOW UPDATED 14:00 15/June] Let’s be honest – recent advertising efforts to promote Skegness fail dismally. In fact, I struggle to believe how ANY tourism marketing or advertising people got it this wrong. But, thankfully for all of us who want to learn something new every day, they have. Here are the top 5 reasons …
LOCOG – the organising committee for the London 2012 Olympic Games – is successfully implementing brand exclusion zones around all of its Games sites. Sure, argue the brand protectionism angle. Prevent ambush marketing. Get the maximum return you can for the media space buyers – sorry, sponsors – who have forked out for a share …