“Have you tried…” isn’t good enough. We need smarter cross-category selling
Brand Strategy / Marketing Strategy

“Have you tried…” isn’t good enough. We need smarter cross-category selling

Buy a box of own-brand cereal from any supermarket and you’ll probably see “Have you tried our other delicious flavours?” emblazoned on the back. In terms of maximising the brand’s sales opportunity, this isn’t good enough – as I shall explain using a bottle of shampoo (while illustrating how you can maximise your owned media … Continue reading

Make your space work for your brand, not against it.
Brand Strategy / Opinion

Make your space work for your brand, not against it.

Recently, I had the misfortune to endure a performance of ‘Scrublands’ at the Brighton Fringe. (Tip – if you’re considering that show, don’t. Turgid self-obsessed ramblings of a dude in sunglasses accompanied by a woman dancing like she needs the toilet) Performed (and I use the word loosely) in the old Brighton Police Cells underground, … Continue reading