“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue.
Story telling is big in advertising & marketing right now. And it’s not always done very well. However, I have found the summer exception – well done Michelin!
This, my friends, is deeply personal. I hope you’ll like it. More than that, I hope you’ll get it.
How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing…
Can you believe this blog has taken a three year hiatus? Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end. (The truth is – I’ve missed you)
Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through
Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed. And, in the coming age of 3d printing, outdated as well.
From legalising pot to giving you free power on Saturdays via plastic carrier bags – three stories in today’s news should make social marketers sit up and take note.
News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn …
Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative?