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Author Archives: Neil Hopkins

Opinion

We who think together…

Posted on July 24, 2017 by Neil Hopkins • Leave a comment

“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue. Continue reading →

Opinion

My favourite ad of the summer…

Posted on July 23, 2017 by Neil Hopkins • Leave a comment

Story telling is big in advertising & marketing right now.  And it’s not always done very well. However, I have found the summer exception – well done Michelin! Continue reading →

Let me introduce you to something new
Opinion

Let me introduce you to something new

Posted on July 6, 2017 by Neil Hopkins • Leave a comment

This, my friends, is deeply personal. I hope you’ll like it.   More than that, I hope you’ll get it. Continue reading →

Talking storytelling with Ryan Caligiuri
Opinion

Talking storytelling with Ryan Caligiuri

Posted on October 22, 2016 by Neil Hopkins • Leave a comment

How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing… Continue reading →

Opinion

On the way back…

Posted on October 14, 2016 by Neil Hopkins • Leave a comment

  Can you believe this blog has taken a three year hiatus?  Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end.  (The truth is – I’ve missed you) Continue reading →

Crisis Communications – 5 questions to help you through
Business Advice

Crisis Communications – 5 questions to help you through

Posted on August 23, 2013 by Neil Hopkins • Leave a comment

Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through Continue reading →

Does Moto-X show a broken manufacturing paradigm?
Opinion

Does Moto-X show a broken manufacturing paradigm?

Posted on August 2, 2013 by Neil Hopkins • 7 Comments

Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed.  And, in the coming age of 3d printing, outdated as well. Continue reading →

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  • We who think together…
  • My favourite ad of the summer…
  • Let me introduce you to something new
  • Talking storytelling with Ryan Caligiuri
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