“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue. Continue reading
Author Archives: Neil Hopkins
My favourite ad of the summer…
Story telling is big in advertising & marketing right now. And it’s not always done very well. However, I have found the summer exception – well done Michelin! Continue reading
Let me introduce you to something new
This, my friends, is deeply personal. I hope you’ll like it. More than that, I hope you’ll get it. Continue reading
Talking storytelling with Ryan Caligiuri
How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing… Continue reading
On the way back…
Can you believe this blog has taken a three year hiatus? Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end. (The truth is – I’ve missed you) Continue reading
Crisis Communications – 5 questions to help you through
Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through Continue reading
Does Moto-X show a broken manufacturing paradigm?
Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed. And, in the coming age of 3d printing, outdated as well. Continue reading
3 emerging Social Marketing stories (or are they?)
From legalising pot to giving you free power on Saturdays via plastic carrier bags – three stories in today’s news should make social marketers sit up and take note. Continue reading
Yellow Pages goes under – here’s some classic ad breaks
News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn … Continue reading
Volkswagen goes Pop?
Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative? Continue reading
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