How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing… Continue reading
Author Archives: Neil Hopkins
On the way back…
Can you believe this blog has taken a three year hiatus? Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end. (The truth is – I’ve missed you) Continue reading
Crisis Communications – 5 questions to help you through
Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through Continue reading
Does Moto-X show a broken manufacturing paradigm?
Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed. And, in the coming age of 3d printing, outdated as well. Continue reading
3 emerging Social Marketing stories (or are they?)
From legalising pot to giving you free power on Saturdays via plastic carrier bags – three stories in today’s news should make social marketers sit up and take note. Continue reading
Yellow Pages goes under – here’s some classic ad breaks
News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn … Continue reading
Volkswagen goes Pop?
Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative? Continue reading
