What you need to know about Neil


When they nail down the lid, I want someone to say:

“That dude, he helped make the world a better place, eh*?”

This is meHello. My name’s Neil. What’s yours?

By trade, I’m a marketer. A communicator. A whipper-upper of ideas. A strategic dreamer and a tactical doer.

This blog contains some of my thinking, some of my opinions, some of my advice milled from hard-worn experience, some of the cool stuff I happen across and think that you would like. It’s free, so dive in and enjoy it (but remember to comment – I want to know what you think).

By birth, I’m a human being, with all of the hopes, dreams, fears and desires of my millennial generation.

These things are not incompatible.

A slice of marketing science, a garnish of humanity; designing solutions to complex problems in order to achieve a social good.

Yes, a social good. I want to change the world.

Does that sound a bit much – to make a discernible difference? If it does, then I’m not the marketer for you.

If you just want to make a ton of cash and retire to your private island to raise cats, I wish you all the luck in the world. But we won’t work together. You’re welcome to read this blog – of course – and take what you need from its posts. But I might well turn your job offer down.

On the other hand, if you feel that you’re on this earth to make a difference to the lives of real people, to make things better, then I think that we should talk.

Let me tell you some of the things that I can do, and you can see how they fit what you need:

I Do marketing. By which I mean craft strategies and tailor tactical executions specifically to change the behaviour of your target audience. Most recently, I’ve been doing this for road safety and took a shelf-load of awards for a little something called Embrace Life.

I Do PR – both Press and Public Relations. I would rather people didn’t die on the steps of the building I’m working in, but when they do, I’m cucumber cool in the ensuing crisis.

I Do branding; design, development, implementation. Branding isn’t a logo, it’s a way of being.

I Do advertising; strategic media buys and tactical creative content design. Advertising can be a bit shouty. I work to make it less so.

I bring experience of significant organisational complexity to the table, infused with the commercial cut-and-thrust of small creative agency life. I know what it’s like to turn the oil tanker momentum of public service communications around and deliver agile communications into a commercial setting.

I care so much about my work that sometimes it makes me cry, but never on camera.

Does this sound like something that you want, or need, for your brand and business?

If so, hit me up. Let’s talk.

If you need some help or some advice, give me a social shout. If I can help, I will. If I can’t, then I’ll try to connect you to someone who can (I’m lucky enough to be connected to some truly staggeringly brilliant people. Just check out my Twitter followees for a few examples).

If you need a project delivering or want to talk about your desires to move your brand to the next level, shoot me an email.

If you just want to shoot the breeze about communications, art, philosophy, music, design, technology or whatever, then I’d love to hear from you too.

If you want to change the world for the better, then I’m with you every step of the way.

*As a future Canadian – Torontonian specifically – I almost apologise for linguistically stereotyping an entire nation with a well placed ‘eh’. Notice, I said almost.

So - what did you think? Love it? Loathe it? Have something to add? Well, what are you waiting for?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s