Hello. My name’s Neil. What’s yours?
By trade, I’m a marketer. A communicator. A whipper-upper of ideas. A strategic dreamer and a tactical doer.
By birth, I’m a human being, with all of the hopes, dreams, fears and desires that entails.
These things are not incompatible.
A slice of marketing science, a garnish of humanity; designing solutions to complex problems in order to achieve a social good.
Yes, a social good. I want to change the world.
Does that sound a bit much – to make a discernible difference? If it does, then I’m not the communicator for you.
If you just want to make a ton of cash and retire to your private island to raise cats, I wish you all the luck in the world. But we won’t work together.
On the other hand, if you feel that you’re on this earth to make a difference to the lives of real people, to make things better, then I think that we should talk.
Let me tell you some of the things that I can do, and you can see how they fit what you need:
I Do marketing. By which I mean craft strategies and tailor tactical executions specifically to change the behaviour of your target audience. Most of my career has been in public service. I’ve built strategy and delivered the tactics for road safety campaigns; managed significant crisis events; worked on mortality management communications during the COVID19 pandemic; and built teams who have delivered amazing work.
I Do PR – both Press and Public Relations. I would rather people didn’t die on the steps of the building I’m working in, but when they do, I’m cucumber cool in the ensuing crisis.
I Do branding; design, development, implementation. Branding isn’t a logo, it’s a way of being.
I Do advertising; strategic media buys and tactical creative content design. Advertising can be a bit shouty. I work to make it less so.
I bring experience of significant organisational complexity to the table, infused with the commercial cut-and-thrust of small creative agency life. I know what it’s like to turn the oil tanker momentum of public service communications around and deliver agile communications into a commercial setting.
I care so much about my work that sometimes it makes me cry, but never on camera.
- Watch: Seminar introduction (informal Partnership event)
- Watch: Marketing Strategy Series Interview with Jenna Tiffany
- Listen: Social impact business podcast project (Passion project supporting social enterprise)
- Listen: Hello You Podcast (Passion project investigating the interesting, and messy, business of being human)
- Read: LinkedIn articles
Does this sound like something that you want, or need, for your brand and business?
If you need some help or some advice, give me a social shout. If I can help, I will. If I can’t, then I’ll try to connect you to someone who can (I’m lucky enough to be connected to some truly staggeringly brilliant people).
You can find me on Mastadon (Mastodon), Twitter and on LinkedIn. (I do most of my writing on LinkedIn these days. This blog is a historical record as much as anything else)
If you need a project delivering or want to talk about your desires to move your brand to the next level, shoot me an email.
If you just want to shoot the breeze about communications, art, philosophy, music, design, technology or whatever, then I’d love to hear from you too.