“…something as simple as an everyday conversation causes the brains of the participants to begin to work simultaneously.” (Source: PsychCentral. Retrieved 10:40am 24 July 2017) I think that this new research finding is important for brands, advertising and marketing folk and generally anyone who needs to initiate a dialogue.
Story telling is big in advertising & marketing right now. And it’s not always done very well. However, I have found the summer exception – well done Michelin!
This, my friends, is deeply personal. I hope you’ll like it. More than that, I hope you’ll get it.
How do you apply storytelling in business? Hear Ryan Caligiuri & I riff on this very thing…
Can you believe this blog has taken a three year hiatus? Hell’s teeth – where did that time go? It’s now time for that hiatus to come to an end. (The truth is – I’ve missed you)
Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through
Yesterday, Motorola (A Google Company) released their much-hyped Moto-X handset. And boy, does it look amazing. However, there is no UK or European release date yet set – proving that the manufacturing paradigm is seriously flawed. And, in the coming age of 3d printing, outdated as well.