Sensible, experimental or fearless – which describes you in 2012?

In a nutshell…
Recent research sheds light on how UK residents feel about the state of the country, it’s societal, cultural and economic prospects for 2012.

Insight from this research will guide three types of marketer this year – sensible, experimental, fearless.

How to avoid doing a Virgin

There’s one simple lesson that Virgin Media’s latest email fail can teach all of us – and if you ever send mass emails, you need to read this…

Here’s a free idea for all of the non-profits out there

A few years ago, charity address labels were all the rage.

But now that email’s taken over from physical mail, how can non-profit organisations still get their donors to do their marketing for them?

3 predictions, 1 consideration and 5 actions to help you make money from the Olympics

We already know what we’re not allowed to do this year to make money, or gain competitive advantage from, the Olympics.

So here’s some thinking to help you increase your brand awareness over the summer and make some money, without getting sued to hell and back by LOCOG.

Tesco’s Big Price Drop becomes Big Sales Drop. Here’s why.

Customers are fickle beasts.

I know, because I am one. So it comes as no surprise at all that Tesco’s bid to lure footfall and wallets has slumped over Christmas.

I’m going to share with you why I think – why I know – that this has happened and what the company need to do to get back on track.

Sorting your subject line out will boost sales

Think of your email’s subject line as a chat-up line in your local bar.

You’ve got one chance. Get it right, and it could be wedding bells. Get it wrong and you’ll have a drink thrown in your face.

Thinking about leveraging this summer’s big event? Think again.

Something is happening in London this summer. Something not seen in the UK for generations.

However, my advice to any business hoping to ride the promotional wave, so to speak, is simple.

Don’t.

Danepak gives us the first advertising fail of 2012.

What, exactly, did Danepak hope to achieve with their latest advert?

I know what they were aiming for.

And I’ll tell you not only that, but also why they failed.

Saying Thank You properly might put you ahead in 2012

Your mother should have taught you to always say ‘Thank You’. But how often do you actually bother to do so in a meaningful way?

You are not insignificant. Deal with it.

Some people already know this. They feel it in their bones.

For the rest of us, it’s worth repeating. You are not insignificant.