Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through
Thinking back to 2008, the signs were clear that the economy was about to collapse. And we haven’t recovered since then. Not really. Not in real terms. I’m now getting the genuine sense that the UK is about to faceplant a triple-dipper. Which is bad news for everyone concerned. Let me share with you 3 …
Are you busy? Many of us say that we are. But what do we mean, really? And is it hurting our business?
I’ve written many times before about brand and branding. Today, I’m going to give you a definition at its very simplest.
There’s a lot of talk about the difference between marketing and branding. It’s actually quite simple.
What’s worse than finding a maggot in your apple? Finding half a maggot. If you were one of the millions of people flocking to Pintrest, Google+, Unthink, Facebook Timeline, Path and so on while they were still in Beta, you’ve probably already swallowed the other half.
We already know what we’re not allowed to do this year to make money, or gain competitive advantage from, the Olympics. So here’s some thinking to help you increase your brand awareness over the summer and make some money, without getting sued to hell and back by LOCOG.