Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate?
RIM and HMW – two brands who have both been in the business spotlight recently. And both brands, which, in my opinion, need to grow a pair to arrest startling declines.
We’ve all been there and done it – posted or shared something that we thought better of almost instantly. And those of us acting as brand account custodians have probably had moments where we’ve nearly posted something destined for our friends to the work stream. Here’s a little story about one Twitter account that did …
What’s worse than finding a maggot in your apple? Finding half a maggot. If you were one of the millions of people flocking to Pintrest, Google+, Unthink, Facebook Timeline, Path and so on while they were still in Beta, you’ve probably already swallowed the other half.
Burn me at the stake if you will (I’ll bring the marshmallows). But for god’s sake, don’t ‘Like’ me.
When I received an invitation to join the latest social network as it took its fledgling steps, I promised that I’d give it a month to see how it worked out. Fast forward six weeks – not only have I discontinued use but I’ve deleted my account as well. Here are the five reasons why …
The food we eat is now a new frontier for brand accountability, engagement and localism. But will this approach bleed across into other industry sectors?