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Tag Archives: social marketing

3 emerging Social Marketing stories (or are they?)
Marketing Strategy

3 emerging Social Marketing stories (or are they?)

Posted on August 1, 2013 by Neil Hopkins • 3 Comments

From legalising pot to giving you free power on Saturdays via plastic carrier bags – three stories in today’s news should make social marketers sit up and take note. Continue reading →

The great social marketing dilemma
Marketing Strategy / Opinion

The great social marketing dilemma

Posted on May 15, 2013 by Neil Hopkins • 4 Comments

Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate? Continue reading →

Social marketing’s future in Europe
Marketing Strategy

Social marketing’s future in Europe

Posted on November 28, 2011 by Neil Hopkins • Leave a comment

On Friday, I was fortunate enough to attend the first meeting of the European Social Marketing Association – here’s a brief précis of what you missed… Continue reading →

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