You should never hear a customer say “Why didn’t I come here first?”. If you do, you know that your marketing strategy really isn’t working… Advertisements
Keeping things fresh is a sure-fire way to both win customers and retain them in the long term. But (you knew there would be a ‘but’)…
Here’s a little bit of free advice for any business owner. Ditch the Yahoo, Hotmail, Gmail etc email addresses. Now. You’re damaging your brand.
There has been a lot written recently about small businesses, dwindling marketing budgets and the increased use of social media as a viable marketing channel. Much of this has, admittedly come from the States but the principles are going to be pretty much the same the world over.