Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through
Amy’s Baking Company is an Arizona restaurant making headlines for all the wrong reasons. Social media meltdowns aside, their appointment of Rose+Moser+Allyn Public and Online Relations (Jason Rose being the named PR expert) should signal the start of serious damage control. But the press release Rose issued left me even more confused. I think something …
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you.
Marketing is about behaviour. I’ve said this before. I’ve got something else to add into the mix now, just for you.
A Communications function in any organisation has one clear purpose and one clear outcome. Purpose: To facilitate knowledge transfer between parties Outcome: To promote action as a result of that knowledge transfer.
If you read only one quote today, make it this one from Edward Bernays’ 1928 publication, Propaganda:
John Shewell, head of Comms at Brighton & Hove City Council, suggests that the local media should be approached to form a mutually beneficial partnership with local government. But is this a plan that can work?
Advertising is dead.
Marketing is being laid out.
PR has had the lid nailed down.
Branding is in the hearse.
We’re in a post-division world. So let’s get on and do it.