Branded apps give organisations the opportunity to deliver high quality content direct to a database of bought-in consumers (who may be on their way to becoming advocates). But is one way app-age enough? Advertisements
Location is everything. As is design. And content. So forgive me for getting grumpy with someone else’s work in public.
Who are ‘they’? ‘They’ say this, ‘they’ say that. ‘They’ are the unseen forces behind everything from what’s in vogue in advertising awards to the machinations of the macro-level economy. ‘They’ are thought leaders and opinion formers. And ‘they’ are the ones that we need to impress with our blog posts, Twitter feeds, ideas or …
It’s easy to spend money. And it’s equally easy to be lazy with campaigns because you can spend money. Buy some outdoor here, put a funky new website up there, run a bit of cool XM to raise local awareness. But when there’s no money to go around, that’s a great excuse for some experimentation …
Ever watched Fahrenheit 451? If not – get a copy out of your local rental store tonight to see what true media immersion could look like. It’s terrifying – but there is a powerful lesson in there.
John Shewell, head of Comms at Brighton & Hove City Council, suggests that the local media should be approached to form a mutually beneficial partnership with local government. But is this a plan that can work?
There has been a lot written recently about small businesses, dwindling marketing budgets and the increased use of social media as a viable marketing channel. Much of this has, admittedly come from the States but the principles are going to be pretty much the same the world over.