Something is happening in London this summer. Something not seen in the UK for generations. However, my advice to any business hoping to ride the promotional wave, so to speak, is simple. Don’t. Put all of your marketing strategy thinking elsewhere. You’ll thank me for it in the end.
You should never hear a customer say “Why didn’t I come here first?”. If you do, you know that your marketing strategy really isn’t working…
The future of marketing is going to look very different to how it looks now. The question is – are you ready to design and create it?
How do you make a lower tier brand premium? Evidently, the answer is to add ‘my’ to the front of it.