Be brave: cede control and build buzz without bias using psychographics
Marketing Strategy

Be brave: cede control and build buzz without bias using psychographics

Yesterday, I critiqued the idea of a Me First selling proposition, which I believe is nothing more than the conjunction of hype, marginal cost of access and the lure of something new and shiny. Today, I’m offering you some thinking to help generate buzz by giving your customers something that they’ll value even more than … Continue reading