Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through Continue reading
Tag Archives: communications
10 top tips from a Life in PR
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you. Continue reading
X – N? One letter makes all the difference
Content can not exist without context. Or, if it does, it risks being meaningless. Continue reading
How flexible is the bond between brand and customer?
How far is your customer willing to travel with you before the bond breaks? Continue reading
3 Little Words
There are the three little words that I think everyone in the advertising world should live by. Continue reading
Target setting: I need your advice
Dear blog reader I need your help. Don’t worry, it’s not for advice that I’ll be able to sell on, or which will take you very long to give. I just need to know if I’m right or not about target setting in marketing… Continue reading
Being driven mad by a CV…
The time has come to rewrite my CV from the ground-up. Which is probably the most difficult, infuriating and annoying thing that I’ve had to do this year… Just how do you actually write one? Continue reading
An ode to the future (or… Who’s hiring?)
A single, timely, statement provides the jump off for this most difficult of blog posts. The one where I ask: who’s hiring because I’m back on the market… Continue reading
On the responsibility of blogging
Blogging carries more responsibility than I would have ever dreamed of. It’s only now that I’m truly realising it… Continue reading
Mind the Gap
I mentioned the idealised self in a post ten days ago – and the concept’s been whirring around my head ever since. Then it hit me – with increased brand anthropomorphisation, the concept – and gap – has become even more important… Continue reading
