Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you.
Content can not exist without context. Or, if it does, it risks being meaningless.
How far is your customer willing to travel with you before the bond breaks?
There are the three little words that I think everyone in the advertising world should live by.
Dear blog reader I need your help. Don’t worry, it’s not for advice that I’ll be able to sell on, or which will take you very long to give. I just need to know if I’m right or not about target setting in marketing…
The time has come to rewrite my CV from the ground-up. Which is probably the most difficult, infuriating and annoying thing that I’ve had to do this year… Just how do you actually write one?