Crisis Communications – 5 questions to help you through

Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through Continue reading →

10 top tips from a Life in PR

I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you. Continue reading →

Sorting your subject line out will boost sales

Think of your email’s subject line as a chat-up line in your local bar. You’ve got one chance. Get it right, and it could be wedding bells. Get it wrong and you’ll have a drink thrown in your face. Continue reading →

Is it time to retire the SWOT?

Based on my experience, I don’t think that SWOT analysis is necessarily the best way to strategically grow your brand and business. Continue reading →

One simple question

There’s one thing that I really struggle with while blogging – and if you would answer this one, simple, question you’ll help me out no end. Continue reading →

I dream of Tweetie

It’s not hard to find a service that will allow you to schedule updates around your social networks. If you’re like me and have followers spread across timezones, the idea of being able to provide an update in the middle of the night your time, tea-time their time, is pretty appealing. But is it ethical? Continue reading →

Overcoming brand-block

Brand-block – most major brands have hit it at some point (in exactly the same way as most writers have hit writer’s block). The moment of stagnation when the realisation dawns that all perceived forward motion is actually treading water, that sales aren’t coming in, that engagement is dropping off, that the new strategies are … Continue reading →