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Tag Archives: advice

Crisis Communications – 5 questions to help you through
Business Advice

Crisis Communications – 5 questions to help you through

Posted on August 23, 2013 by Neil Hopkins • Leave a comment

Anyone working in PR will eventually have to deal with a crisis. Asking these 5 questions will get you through Continue reading →

10 top tips from a Life in PR
Opinion

10 top tips from a Life in PR

Posted on March 20, 2013 by Neil Hopkins • 2 Comments

I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you. Continue reading →

Sorting your subject line out will boost sales
Business Advice

Sorting your subject line out will boost sales

Posted on January 10, 2012 by Neil Hopkins • Leave a comment

Think of your email’s subject line as a chat-up line in your local bar. You’ve got one chance. Get it right, and it could be wedding bells. Get it wrong and you’ll have a drink thrown in your face. Continue reading →

Business Advice

Is it time to retire the SWOT?

Posted on August 23, 2011 by Neil Hopkins • 2 Comments

Based on my experience, I don’t think that SWOT analysis is necessarily the best way to strategically grow your brand and business. Continue reading →

Questions (for you)

One simple question

Posted on August 11, 2011 by Neil Hopkins • 2 Comments

There’s one thing that I really struggle with while blogging – and if you would answer this one, simple, question you’ll help me out no end. Continue reading →

Questions (for you)

I dream of Tweetie

Posted on May 14, 2011 by Neil Hopkins • 3 Comments

It’s not hard to find a service that will allow you to schedule updates around your social networks. If you’re like me and have followers spread across timezones, the idea of being able to provide an update in the middle of the night your time, tea-time their time, is pretty appealing. But is it ethical? Continue reading →

Brand Strategy / Catalytic Thinking

Overcoming brand-block

Posted on November 27, 2010 by Neil Hopkins • Leave a comment

Brand-block – most major brands have hit it at some point (in exactly the same way as most writers have hit writer’s block). The moment of stagnation when the realisation dawns that all perceived forward motion is actually treading water, that sales aren’t coming in, that engagement is dropping off, that the new strategies are … Continue reading →

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