Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate?
Thinking back to 2008, the signs were clear that the economy was about to collapse. And we haven’t recovered since then. Not really. Not in real terms. I’m now getting the genuine sense that the UK is about to faceplant a triple-dipper. Which is bad news for everyone concerned. Let me share with you 3 …
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you.
First we had Horsegate. Now we’ve got a survey suggesting that mothers don’t cook from scratch any more. You’ve got to wonder why the food industry is wasting its best opportunity for decades to change consumer behaviour – and I’ve got to ask: Where are the marketers in all of this?
What is it with this week? First, we get Marie Curie’s amazing Symmetry ad. And now, Cancer Research UK are upping the anti with their latest Race For Life advert.
It’s not often I tell you that you HAVE to watch an ad. But you HAVE to watch this one. I will hear of no dissent. What Marie Curie have achieved with this work is nothing short of remarkable.
Content Marketing is being presented as the Shiny New Thing. Predictably, companies, brands and MBA marketers come flocking. It’s the new way to acquire customers! It’s the must-have strategy of the season. It’s making me a little more bilious with every iteration. I’m going to show you why.