Amy’s Baking Company is an Arizona restaurant making headlines for all the wrong reasons. Social media meltdowns aside, their appointment of Rose+Moser+Allyn Public and Online Relations (Jason Rose being the named PR expert) should signal the start of serious damage control. But the press release Rose issued left me even more confused. I think something … Continue reading
Category Archives: Opinion
Ranting and heaping praise as appropriate on the worlds of marketing, branding, advertising and design. Thoroughly opinionated.
Abercrombie & Fitch’s right-on offensive genius
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius. Continue reading
The great social marketing dilemma
Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate? Continue reading
10 top tips from a Life in PR
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you. Continue reading
Aggressive angle to beat Cancer – another charity winner?
What is it with this week? First, we get Marie Curie’s amazing Symmetry ad. And now, Cancer Research UK are upping the anti with their latest Race For Life advert. Continue reading
The one ad you HAVE to watch today – Marie Curie, ‘Symmetry’
It’s not often I tell you that you HAVE to watch an ad. But you HAVE to watch this one. I will hear of no dissent. What Marie Curie have achieved with this work is nothing short of remarkable. Continue reading
“Content marketing” is nothing more than the Emperor’s New Clothes
Content Marketing is being presented as the Shiny New Thing. Predictably, companies, brands and MBA marketers come flocking. It’s the new way to acquire customers! It’s the must-have strategy of the season. It’s making me a little more bilious with every iteration. I’m going to show you why. Continue reading
Chevy says “Find new roads”. I say “Yes please”
Chevrolet have debuted their latest ad following the unceremonious dumping of “Runs Deep” as a slogan. And, you know what? I think that it might just work… Continue reading
3 things HMV’s staggering incompetence teaches the rest of us
HMV is in trouble. And their marketers are making it worse. Here are the three mistakes they’re making, and what other marketing professionals can learn from them… Continue reading
An opportunity missed for John Lewis this Christmas
My most eagerly-awaited Christmas advert has just been released – and I can’t help being disappointed. John Lewis’s latest work maintains a story-telling theme, when I think that they should have spent the time (and money) developing narrative. Continue reading
