Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative? Continue reading
Category Archives: Opinion
Ranting and heaping praise as appropriate on the worlds of marketing, branding, advertising and design. Thoroughly opinionated.
Detroit – forward!
Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City? Continue reading
Valued, or Valuable?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point? Continue reading
The pungent smell of the Amy’s Baking Company fiasco
Amy’s Baking Company is an Arizona restaurant making headlines for all the wrong reasons. Social media meltdowns aside, their appointment of Rose+Moser+Allyn Public and Online Relations (Jason Rose being the named PR expert) should signal the start of serious damage control. But the press release Rose issued left me even more confused. I think something … Continue reading
Abercrombie & Fitch’s right-on offensive genius
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius. Continue reading
The great social marketing dilemma
Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate? Continue reading
10 top tips from a Life in PR
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you. Continue reading
