HMV is in trouble. And their marketers are making it worse. Here are the three mistakes they’re making, and what other marketing professionals can learn from them…
Customer first, customer-centricity. You know the drill. Putting the customer at the heart of the matter is the Big Thing (I’ll leave arguments about how it should always have been the Big Thing to one side for now). Here’s something I’ve developed that might just help you get ahead of the crowd and really put …
As marketers, we’re in the business of influence, persuasion and – dare I say it – behavioural change. I’m going to share six principles with you which will tap into your consumers’ behaviour and make your marketing better (while also suggesting that these principles are good for community network marketing and your consumers’ social capital).
If your campaign raises awareness, you’ve failed. Sorry, but it’s true. There’s only one thing that matters in marketing – and that’s action.
This is an analysis of “Retail Healthcheck and Retail Zone Review (Montague Street)” published by Worthing Borough Council, May 2012.
Yesterday, I discussed how LOCOG pulled a content marketing blinder (in collusion with the BBC) for the London 2012 Olympic Games. Today, I’m going to lay out their biggest mistake, why it happened and what they should have done to avoid it.
When the Archers was conceived in 1951, it was designed to help Britain’s farmers back on their feet through accessible dissemination of information. Somehow, LOCOG and the BBC have managed to pull off a similar stunt – but did anyone notice?