Content can not exist without context. Or, if it does, it risks being meaningless.
Based on my experience, I don’t think that SWOT analysis is necessarily the best way to strategically grow your brand and business.
What makes your product valuable?
In my experience, people who don’t agree with you shout. Or at least raise their voice to get their point across.
In the words of Heather Small: “What have you done today to make you feel proud?”
It struck me today that we are often asked to ‘sell’ ourselves. In job interviews. In presentations. In any situation where we need to win people around, we need to ‘sell’ or get them to ‘buy’[-in]. Aren’t you worth more than that? I think you are – and here’s why…
You’re given a business card – what happens next? Most people will simply stuff them in their wallets for retrieval later. I wanted something different. Something with an ‘Oooo’ factor. Here’s what came out at the end of the creative process… There are several things that are important to me: 1) Causing interaction 2) Being …
Who are ‘they’? ‘They’ say this, ‘they’ say that. ‘They’ are the unseen forces behind everything from what’s in vogue in advertising awards to the machinations of the macro-level economy. ‘They’ are thought leaders and opinion formers. And ‘they’ are the ones that we need to impress with our blog posts, Twitter feeds, ideas or …
Do you talk to your hairdresser while they’re at work? What about your chiropractor? Do you try to start a conversation when, really, you could just keep quiet and let them get on with it? I do – and I’ve realised not only why, but what this means for branding.
When it’s time to ship, who are you working for?