Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City? Continue reading
Author Archives: Neil Hopkins
Valued, or Valuable?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point? Continue reading
The pungent smell of the Amy’s Baking Company fiasco
Amy’s Baking Company is an Arizona restaurant making headlines for all the wrong reasons. Social media meltdowns aside, their appointment of Rose+Moser+Allyn Public and Online Relations (Jason Rose being the named PR expert) should signal the start of serious damage control. But the press release Rose issued left me even more confused. I think something … Continue reading
Abercrombie & Fitch’s right-on offensive genius
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius. Continue reading
The great social marketing dilemma
Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate? Continue reading
I smell a triple dip coming (and here are the 3 things you need to do)
Thinking back to 2008, the signs were clear that the economy was about to collapse. And we haven’t recovered since then. Not really. Not in real terms. I’m now getting the genuine sense that the UK is about to faceplant a triple-dipper. Which is bad news for everyone concerned. Let me share with you 3 … Continue reading
10 top tips from a Life in PR
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you. Continue reading
The UK food industry is squandering its best opportunity for decades (and where are the marketers?)
First we had Horsegate. Now we’ve got a survey suggesting that mothers don’t cook from scratch any more. You’ve got to wonder why the food industry is wasting its best opportunity for decades to change consumer behaviour – and I’ve got to ask: Where are the marketers in all of this? Continue reading
Aggressive angle to beat Cancer – another charity winner?
What is it with this week? First, we get Marie Curie’s amazing Symmetry ad. And now, Cancer Research UK are upping the anti with their latest Race For Life advert. Continue reading
The one ad you HAVE to watch today – Marie Curie, ‘Symmetry’
It’s not often I tell you that you HAVE to watch an ad. But you HAVE to watch this one. I will hear of no dissent. What Marie Curie have achieved with this work is nothing short of remarkable. Continue reading
