From legalising pot to giving you free power on Saturdays via plastic carrier bags – three stories in today’s news should make social marketers sit up and take note. Continue reading
Author Archives: Neil Hopkins
Yellow Pages goes under – here’s some classic ad breaks
News is breaking that Yellow Pages (owned by Hibu) is buckling under a debt mountain, and is likely to be sold to creditors. Unsurprising – their business model never kept pace with the likes of Google. So, to commemorate the brand, here are three absolute classic pieces of advertising. Which, frankly, modern advertisers could learn … Continue reading
Volkswagen goes Pop?
Volkswagen are tapping PopArt to promote their Emergency Braking system. Post-modern irony, smart move or just plain derivative? Continue reading
Detroit – forward!
Detroit has declared itself bankrupt. Is this the first step in repairing a damaged brand, or the beginning of the end for Motor City? Continue reading
Valued, or Valuable?
Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point? Continue reading
The pungent smell of the Amy’s Baking Company fiasco
Amy’s Baking Company is an Arizona restaurant making headlines for all the wrong reasons. Social media meltdowns aside, their appointment of Rose+Moser+Allyn Public and Online Relations (Jason Rose being the named PR expert) should signal the start of serious damage control. But the press release Rose issued left me even more confused. I think something … Continue reading
Abercrombie & Fitch’s right-on offensive genius
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius. Continue reading
