Amazon tops Walmat in Ranking of Most Valuable Brands reads the headline. Whoopdy for them. But don’t surveys like this miss a fundamental point?
Amy’s Baking Company is an Arizona restaurant making headlines for all the wrong reasons. Social media meltdowns aside, their appointment of Rose+Moser+Allyn Public and Online Relations (Jason Rose being the named PR expert) should signal the start of serious damage control. But the press release Rose issued left me even more confused. I think something …
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius.
Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate?
Thinking back to 2008, the signs were clear that the economy was about to collapse. And we haven’t recovered since then. Not really. Not in real terms. I’m now getting the genuine sense that the UK is about to faceplant a triple-dipper. Which is bad news for everyone concerned. Let me share with you 3 …
I’ve been in PR for a decade. Here, I share the 10 most useful things I’ve learnt with you.
First we had Horsegate. Now we’ve got a survey suggesting that mothers don’t cook from scratch any more. You’ve got to wonder why the food industry is wasting its best opportunity for decades to change consumer behaviour – and I’ve got to ask: Where are the marketers in all of this?