It’s not often I tell you that you HAVE to watch an ad.
But you HAVE to watch this one. I will hear of no dissent.
What Marie Curie have achieved with this work is nothing short of remarkable.
I hope this goes viral.
It HAS to go viral.
Watch it. Then I’ll tell you why.
I’ll be brief.
Rarely have I seen a ad that packs such an emotional punch.
As someone who has witnessed end of life care, and been there at the final moments, I understand this ad. Deeply.
The creative concept of Symmetry, of linking start of life care to end of life care, is incredible.
The ad takes us through the important stages in life.
The first kiss.
The first shave.
It uses devices that we can all relate to.
It reminds us that life is important.
And that death is a part of life.
An important part.
The only certain part.
And it makes us reflect on how we would like to be treated in those final moments.
Calmly, carefully, considerately. With love.
And it’s not morbid.
It’s a celebration of those important moments.
It’s not about death, or dying.
It’s about life, and living.
Some media outlets have described it as ‘heart-breaking’. I call it life-affirming.
Holy shit – this ad is brilliant.
I’ve watched it three times in succession.
It’s brought a tear to my eye.
It makes me want to wear a daffodil pin.
No ad has EVER achieved this, for me.
So watch it, share it, contribute to the Marie Curie Daffodil appeal.
I know I’m going to.
Neil Hopkins is a Marketing and Branding Theorist at heart, and a Marketing Communications Manager by day. His blog – interacter – is the primary location he shares insight and information relating to marketing, branding and advertising strategy.
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