Daily Strategic Bulletin

7 Brilliant Pieces Of Friday Inspiration (Daily Strategic Bulletin for 10 Feb 2012)

Cultivating the value of ideas, billboards that turn into bags and an unlimited-possibility opensource design project; inspiring things that you need to know this Friday!

If you don’t already follow Broken City Lab, I suggest that you add them to your RSS reader of choice today. They’ve served us up with two inspiring stories this week – Reflections on Circulations is an algorithmic walk around Downtown Windsor, Ontario.

It was based on a series of simple suggestions to look for things that disrupt, capitalize, or imagine forms of circulation in the city. At each step in the algorithm, groups had to take a photograph

This is a stunning way to explore a city, and the results of the walk are making new, interesting ideas bubble up in my head.

Secondly, the team interviewed Nick Tobier from Detroit about “Arts, Expectations and Encounters“. Advocating surprise is something very, very close to my heart – and Nick’s short interview puts this view across perfectly.

My question to you – how will you create transcendence with your next creative work, forcing the audience to look at it anew?

Two posts about ideas

As anyone working in the creative industries will know, ideas are slippery things. Cultivating the Value of Ideas from Mitch Ditkoff looks at how ideas are encouraged and cultivated with reference to Eastern and Western schools of thought. Don’t worry – it’s not as heavy as it sounds…

Meanwhile, over in the treasure-trove-of-interestingness that is wired.com, we find this cracking article from Jonah Lehrer – How Do We Identify Good Ideas?. Dutch research by Simone Ritter of the Radboud University and a bit of Nietzsche combine to make some of the most interesting articles on the snaring of ideas that I’ve ever read.

And, you know what – it works. Frustrated with a seeming lack of progress on my book, I decided to give my mind “time to weigh the worth of all those words”. So I re-read my most recent chapters and the outline for that day’s work each morning before having a shower and taking the dog for a stroll.

You know what? 8000 words later, I’m flying towards a conclusion.

Read this article then put it into practice. You’ll be grateful for it, I promise.

What to do with an old billboard?

Why, turn it into a bag of course! Included here for its inspirational re-use/recycle qualities, this story shows how you can add value to a campaign, even once it’s over.

Creating an inspirational workplace

If you’re an Harvard Business Review subscriber, you can listen to a whole podcast on this. If you’re not (like me), you can read the excellent prĂ©cis over at bigthink.com. I’m already considering how I need to move my office around to get the most out of the space and people within in. Maybe I should buy a book on Feng Shui as well?

And last, but by no means least. One for the OpenSource and level web amongst us.

OpenStructures.net “explores the possibility of a modular construction model where everyone designs for everyone on the basis of one shared geometrical grid. It initiates a kind of collaborative Meccano to which everybody can contribute parts, components and structures.”

Promoting reuse, experimentation, micro-development and collaborative design, this is one project that has me really excited about the future of objects and the way that they’ll be created with, by and for us…


Neil Hopkins is a Marketing and Branding Theorist at heart, and a Marketing Communications Manager by day. His blog – interacter – is the primary location he shares insight and information relating to marketing, branding and advertising strategy.
You can follow Neil on Twitter, circle him (like an escaped bull) on Google+ or track him down in any number of other ways.

The Daily Strategic Bulletin is a device designed to share interesting content with you across five key business areas – Marketing Strategy, Brand Strategy, Advertising Strategy, Business Advice and Inspiration.

Image used at the top of this post is from k-ideas’ Flickr Photostream (used under Creative Commons)

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