What makes your product valuable?
Does your product have value because it costs a lot?
Does your product have value because it’s useful? (These two are not mutually exclusive)
Does your product have value because it means something to your customers? (This can be a combination of any of the above points – or, importantly, neither of them)
What is it that makes your product valuable to the people who buy (or are considering whether to buy) it?
Knowing the answers to these questions is key to rolling out not only a successful product, but a successful brand as well.
But the really surprising thing is that value – the real core, true, value – isn’t always found where you think that you’ll find it.
And it’s in that space, when you’ve uncovered the real value of your product, that truly creative, impactful and ultimately profitable work will form.
The trick, if you want to call it that, is finding it…