Questions (for you)

One simple question


There’s one thing that I really struggle with while blogging – and if you would answer this one, simple, question you’ll help me out no end.

And the simple question is this:

When reading a blog about marketing, advertising or branding, do you prefer that the writer gives you advice, or offers a generalised “we” thought for the whole industry?

Let me give an example:

You need to prepare your brands for potentially damaging social media exposure and create a crisis plan to take control of the situation.

Or

We need to prepare our brands for potentially damaging social media exposure and create crisis plans to take control of the situation.

Although the difference is subtle, it’s quite profound.

But what do you prefer? Do you prefer reading commentators who talk to you? Or are you more comfortable with (and more receptive to) those who include themselves in the advice, thoughts and offerings given?

Are you a You, or are you a We?

Thank you, in advance, for your insight. Learning to blog effectively is a real journey and the difference that you can make to me and my style I hope to be able to pass on one day to someone else looking to make an impact.

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2 thoughts on “One simple question

  1. definitely “we”–maybe David Ogilvie or Phillip Kotler get to say “you”, but all the rest of us are in this mess together.

    • Hi Anne

      Thank you! Makes good sense (and where I’m leaning towards).

      On the flip side, how does “we” compare with “you” viz-a-vis the authority of the writer?
      Neil

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