Embrace Life takes on giants of global advertising at the New York Festivals International Advertising Awards
OK, so this is going to be brief because I’ve got a stack of calls to take.
Embrace Life has just won a Gold World Medal at the New York Festivals International Advertising Awards (Digital and Interactive category). Gold. For our ‘little’ project. I still can’t quite believe it.
We were up against some of the biggest and most respected names in the advertising industry and our campaign – which was only ever designed to run in Sussex (but which has since been viewed over 12.456 million times, been broadcast on CNN, at TED etc) – was judged to be one of the best.
This is amazing. Staggering. And it all goes to show what the power of an idea can do.
But most of all, thank to you the people who watched it, shared it, talked about it and spread it across the internet.
Thank you. Thank you. Thank you.