Business Advice

Why are you?


Have you ever asked yourself why you’re doing what you’re doing?

In my experience, interviewers never ask “Why do you do what you do?” (whether it be for a marketing, PR or general communications job. Or any job interview I’ve ever gone for, come to think of it).

They always ask: “Why do you want to work for [insert name]?” or “Why do you think that you will be a good fit here?” But never “Why do you do what you do?”

Have you ever asked yourself why you do what you do (whether it be campaign planning, brand consultancy, graphic design or plumbing) – and if you did, what would the answer be?

There will be people who do it for the money. Others will do it because it’s better than being unemployed. Then there are some who have grown into the role after falling into a more junior position some years back, working hard and climbing the ladder but still not really sure what they’re doing there.

Then there will be those people who do what they do because they can’t do anything else. This isn’t because they haven’t got the skills to do another job, but rather because they simply couldn’t do anything else.

They may be the painter-decorators who thrive on seeing a job well done; the car mechanics who undertake seemingly impossible restorations; the doctors who need to fix people; the graphic designers who can’t help but draw (even on supermarket receipts) or the marketing agency juniors who can’t sleep for thoughts running through their brains.

So why do you do what you do? And what would you expect someone to say when you ask them the question at interview?

And whose answer will you believe more?

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