Christmas. Cheer. Cheers. Presents. Arguments. Woollen jumpers from maiden aunts. Brussels Sprouts. And advertising. Lots and lots of advertising. With Tesco, Co-operative Food and now Waitrose breaking ranks, we know that the season is finally upon us (for the avoidance of calendar based doubt). The only problem is, the first trimmings really aren’t any good. Continue reading »
Customers are fickle beasts. I know, because I am one. So it comes as no surprise at all that Tesco’s bid to lure footfall and wallets has slumped over Christmas. I’m going to share with you why I think – why I know – that this has happened and what the company need to do … Continue reading »
How do you make a lower tier brand premium? Evidently, the answer is to add ‘my’ to the front of it. Continue reading »
