Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate? Continue reading »
Tag Archives: social media
Two companies who need to go back to strategy basics
RIM and HMW – two brands who have both been in the business spotlight recently. And both brands, which, in my opinion, need to grow a pair to arrest startling declines. Continue reading »
How Sky Arts turned a fuck up into a problem
We’ve all been there and done it – posted or shared something that we thought better of almost instantly. And those of us acting as brand account custodians have probably had moments where we’ve nearly posted something destined for our friends to the work stream. Here’s a little story about one Twitter account that did … Continue reading »
Is there a maggot in your social media?
What’s worse than finding a maggot in your apple? Finding half a maggot. If you were one of the millions of people flocking to Pintrest, Google+, Unthink, Facebook Timeline, Path and so on while they were still in Beta, you’ve probably already swallowed the other half. Continue reading »
5 stories to help you get clear, get ahead in business (Daily Strategic Bulletin for 16 Feb 2012)
Social media efforts stalling? Approaching burnout? Need to be more interesting? Then you need to check out these five stories I’ve lovingly curated, just for you… Continue reading »
You say ‘Like’. I say ‘Meh’
Burn me at the stake if you will (I’ll bring the marshmallows). But for god’s sake, don’t ‘Like’ me. Continue reading »
5 reasons why the UNTHINK Experiment is over – and 6 pieces of advice for new start-ups
When I received an invitation to join the latest social network as it took its fledgling steps, I promised that I’d give it a month to see how it worked out. Fast forward six weeks – not only have I discontinued use but I’ve deleted my account as well. Here are the five reasons why … Continue reading »
Serving up accountability on a plate
The food we eat is now a new frontier for brand accountability, engagement and localism. But will this approach bleed across into other industry sectors? Continue reading »
Digital real estate’s new land-grab?
Not content with existing offerings, news has broken that both Manchester United and HSBC are looking to develop their own social media networking sites. Which leaves me wondering whether there’s something amiss with existing social media offerings… Continue reading »
UNTHINK – A first look at a new social network
Last night, I received an invite to a private beta of a new social network called Unthink. Having used it for a few hours, I want to share my observations with you. For those of you who have only a passing interest in new media platforms, here’s a summary: Unthink is a new social network … Continue reading »
