Yesterday, I discussed how LOCOG pulled a content marketing blinder (in collusion with the BBC) for the London 2012 Olympic Games. Today, I’m going to lay out their biggest mistake, why it happened and what they should have done to avoid it. Continue reading »
Here’s a news flash – your audience probably doesn’t care about the magnificence of your product. You might have the biggest touchscreen in the world. The best electronic shaver. The most luxurious chair. That’s all very well and good. But the consumer doesn’t care about these objective factors. They care about what your product can … Continue reading »
Seth Godin recently blogged his distaste at the Xanadu Shopping complex in New Jersey being renamed ‘The American Dream’. Sorry Seth, but I think that you’ve missed the point. Continue reading »
