An Olympic sized mistake could cost London 2012 dearly
Brand Strategy / Opinion

An Olympic sized mistake could cost London 2012 dearly

If you’re following any of the build up to the London 2012 Olympics, you’ll be aware that there is a concert in Hyde Park to coincide with the opening ceremony. This is a spectacularly bad move, for LOCOG, for the London 2012 Olympics and for the viewing public. Here’s why. Continue reading