In brief: four Marketing Strategy stories from crowdsourcing to viral marketing via engagement planning that I know will get your week off to a swing! Continue reading »
Tag Archives: marketing strategy
How to avoid doing a Virgin
There’s one simple lesson that Virgin Media’s latest email fail can teach all of us – and if you ever send mass emails, you need to read this and incorporate the lessons into your marketing strategy. Now. Continue reading »
Thinking about leveraging this summer’s big event? Think again.
Something is happening in London this summer. Something not seen in the UK for generations. However, my advice to any business hoping to ride the promotional wave, so to speak, is simple. Don’t. Put all of your marketing strategy thinking elsewhere. You’ll thank me for it in the end. Continue reading »
“I forgot you were here”. 4 steps to make sure you never hear these words again
You should never hear a customer say “Why didn’t I come here first?”. If you do, you know that your marketing strategy really isn’t working… Continue reading »
Firestarting marketing. Are you ready to create the future?
The future of marketing is going to look very different to how it looks now. The question is – are you ready to design and create it? Continue reading »
My indeed…
How do you make a lower tier brand premium? Evidently, the answer is to add ‘my’ to the front of it. Continue reading »
