Business Advice

Becoming part of The Machine. Or, how ‘they’ are actually you…

Who are ‘they’? ‘They’ say this, ‘they’ say that. ‘They’ are the unseen forces behind everything from what’s in vogue in advertising awards to the machinations of the macro-level economy. ‘They’ are thought leaders and opinion formers. And ‘they’ are the ones that we need to impress with our blog posts, Twitter feeds, ideas or … Continue reading