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Tag Archives: fair trade

Marketing Strategy / Opinion

Tea bags and jeans – both ends of the consumption interest scale

Posted on June 26, 2011 by interacter • 1 Comment

Speaking at the Hay Festival, designer and TV presenter Kevin McCloud made a particularly good point. If people are careful to purchase locally sourced and organically grown food, why don’t they pay the same attention to where their jeans come from? This got me thinking, then I realised that the smartphone has the answer… Continue reading »

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