Brand honesty, the potential of Made In India, creating discussion and an awesome link about on-brand advertising – it’s Brand Strategy Tuesday! Continue reading »
Tag Archives: content
Rack ‘em high, sell ‘em cheap? Or how Twitter is like toilet roll…
While donating an answer to Quora, I was floored by a single thought. There are fast paced social networks, and slow paced social networks. Why did I never appreciate this fact in those terms before? Continue reading »
Free platforms need to avoid overloading their users
Free TV isn’t free, at least not here in the UK. Regular advertising breaks mean that consumers pay with their eyeballs and attention spans, if not with their wallets. However, this shouldn’t give the channels licence to pay their way at the expense of content. Continue reading »
X – N? One letter makes all the difference
Content can not exist without context. Or, if it does, it risks being meaningless. Continue reading »
