You’ll have woken up today to the news that Facebook is buying Instagram for $1billion. You’ll have seen the feedback flying in, some of it outraged. No matter where you stand on the issue, it’s important to understand the reason for the outrage, because it informs everything that we do as marketers. Continue reading »
Hotdesking is bad for business. It’s bad for marketing. Period. And here’s why. Continue reading »
When I received an invitation to join the latest social network as it took its fledgling steps, I promised that I’d give it a month to see how it worked out. Fast forward six weeks – not only have I discontinued use but I’ve deleted my account as well. Here are the five reasons why … Continue reading »
Yesterday, I critiqued the idea of a Me First selling proposition, which I believe is nothing more than the conjunction of hype, marginal cost of access and the lure of something new and shiny. Today, I’m offering you some thinking to help generate buzz by giving your customers something that they’ll value even more than … Continue reading »
Don’t believe the hogwash you read about kindly, fluffy marketers wanting to make your world a better place. It’s lies. Damned lies. We just want to eat your babies. Continue reading »
Are you feeling the strain of social media fatigue and burnout? If so, you’re not alone. Discussions about this are currently rife across all of the social networks that I’m involved in, with individuals often intimating that it was the arrival of Google+ which proved to be the final straw. However, I think that this … Continue reading »
UK PM David Cameron is still trying to sell the Big Society concept, which has, understandably, taken somewhat of a battering in recent weeks. However, I think there’s a fundamental flaw in the concept. A flaw which, with a rebrand and a minor change, could be removed and the concept left free to redefine how … Continue reading »
A Communications function in any organisation has one clear purpose and one clear outcome. Purpose: To facilitate knowledge transfer between parties Outcome: To promote action as a result of that knowledge transfer. Continue reading »
A constant challenge for the brand manager is how to translate global brand objectives into local sales. Community Network Marketing may be the answer that they’re looking for… Continue reading »
Who are ‘they’? ‘They’ say this, ‘they’ say that. ‘They’ are the unseen forces behind everything from what’s in vogue in advertising awards to the machinations of the macro-level economy. ‘They’ are thought leaders and opinion formers. And ‘they’ are the ones that we need to impress with our blog posts, Twitter feeds, ideas or … Continue reading »
