A while ago, I wrote about the Trust Economy. Now, I would like YOUR views on trust (in the form of six short survey answers). Continue reading »
Tag Archives: branding
5 advertising and design rules Skegness smashes (and how you can avoid them entirely)
[NOW UPDATED 14:00 15/June] Let’s be honest – recent advertising efforts to promote Skegness fail dismally. In fact, I struggle to believe how ANY tourism marketing or advertising people got it this wrong. But, thankfully for all of us who want to learn something new every day, they have. Here are the top 5 reasons … Continue reading »
3 Reasons London 2012 Leaves A Sour Taste
LOCOG – the organising committee for the London 2012 Olympic Games – is successfully implementing brand exclusion zones around all of its Games sites. Sure, argue the brand protectionism angle. Prevent ambush marketing. Get the maximum return you can for the media space buyers – sorry, sponsors – who have forked out for a share … Continue reading »
“Have you tried…” isn’t good enough. We need smarter cross-category selling
Buy a box of own-brand cereal from any supermarket and you’ll probably see “Have you tried our other delicious flavours?” emblazoned on the back. In terms of maximising the brand’s sales opportunity, this isn’t good enough – as I shall explain using a bottle of shampoo (while illustrating how you can maximise your owned media … Continue reading »
A short definition of your brand
I’ve written many times before about brand and branding. Today, I’m going to give you a definition at its very simplest. Continue reading »
Marketing v Branding – what’s the difference?
There’s a lot of talk about the difference between marketing and branding. It’s actually quite simple. Continue reading »
Who are your unsung blogging heroes?
Faced with a 97% discard rate in my Google Reader stream, I’m putting out a shout to find your unsung marketing/branding/advertising/design blogger heroes. In other words, I need you to help me – and to spread the good karma for the writers you just can’t ignore. Continue reading »
Is there a maggot in your social media?
What’s worse than finding a maggot in your apple? Finding half a maggot. If you were one of the millions of people flocking to Pintrest, Google+, Unthink, Facebook Timeline, Path and so on while they were still in Beta, you’ve probably already swallowed the other half. Continue reading »
To show how much I love you, here’s 7 branding must-reads… (Daily Strategic Bulletin for 14 Feb 2012)
Brand honesty, the potential of Made In India, creating discussion and an awesome link about on-brand advertising – it’s Brand Strategy Tuesday! Continue reading »
4 stories for Brand Strategy Tuesday (Daily Strategic Bulletin for 07 Feb 2012)
Trust, myopia and bravery in branding. Must be the Brand Strategy Tuesday Bulletin then… Continue reading »
