Some companies seem to be oblivious to the fact that retention and acquisition marketing are two separate animals. Two simple questions could smooth the dividing lines. And a third could revolutionise the way you market.
A while ago, I wrote about the Trust Economy. Now, I would like YOUR views on trust (in the form of six short survey answers).
[NOW UPDATED 14:00 15/June] Let’s be honest – recent advertising efforts to promote Skegness fail dismally. In fact, I struggle to believe how ANY tourism marketing or advertising people got it this wrong. But, thankfully for all of us who want to learn something new every day, they have. Here are the top 5 reasons …
LOCOG – the organising committee for the London 2012 Olympic Games – is successfully implementing brand exclusion zones around all of its Games sites. Sure, argue the brand protectionism angle. Prevent ambush marketing. Get the maximum return you can for the media space buyers – sorry, sponsors – who have forked out for a share …
Buy a box of own-brand cereal from any supermarket and you’ll probably see “Have you tried our other delicious flavours?” emblazoned on the back. In terms of maximising the brand’s sales opportunity, this isn’t good enough – as I shall explain using a bottle of shampoo (while illustrating how you can maximise your owned media …
I’ve written many times before about brand and branding. Today, I’m going to give you a definition at its very simplest.
There’s a lot of talk about the difference between marketing and branding. It’s actually quite simple.
Faced with a 97% discard rate in my Google Reader stream, I’m putting out a shout to find your unsung marketing/branding/advertising/design blogger heroes. In other words, I need you to help me – and to spread the good karma for the writers you just can’t ignore.
What’s worse than finding a maggot in your apple? Finding half a maggot. If you were one of the millions of people flocking to Pintrest, Google+, Unthink, Facebook Timeline, Path and so on while they were still in Beta, you’ve probably already swallowed the other half.
Brand honesty, the potential of Made In India, creating discussion and an awesome link about on-brand advertising – it’s Brand Strategy Tuesday!