5 advertising and design rules Skegness smashes (and how you can avoid them entirely)
Advertising Strategy / Opinion

5 advertising and design rules Skegness smashes (and how you can avoid them entirely)

[NOW UPDATED 14:00 15/June] Let’s be honest – recent advertising efforts to promote Skegness fail dismally.  In fact, I struggle to believe how ANY tourism marketing or advertising people got it this wrong. But, thankfully for all of us who want to learn something new every day, they have. Here are the top 5 reasons … Continue reading

“Have you tried…” isn’t good enough. We need smarter cross-category selling
Brand Strategy / Marketing Strategy

“Have you tried…” isn’t good enough. We need smarter cross-category selling

Buy a box of own-brand cereal from any supermarket and you’ll probably see “Have you tried our other delicious flavours?” emblazoned on the back. In terms of maximising the brand’s sales opportunity, this isn’t good enough – as I shall explain using a bottle of shampoo (while illustrating how you can maximise your owned media … Continue reading