Abercrombie & Fitch’s right-on offensive genius
Abercrombie & Fitch cause a storm with their anti-fattist stance. But it’s marketing genius.
Latest Entries
Aggressive angle to beat Cancer – another charity winner?
What is it with this week? First, we get Marie Curie’s amazing Symmetry ad. And now, Cancer Research UK are upping the anti with their latest Race For Life advert. Continue reading »
The one ad you HAVE to watch today – Marie Curie, ‘Symmetry’
It’s not often I tell you that you HAVE to watch an ad. But you HAVE to watch this one. I will hear of no dissent. What Marie Curie have achieved with this work is nothing short of remarkable. Continue reading »
Worthing’s Sandy Beach – unlikely to “boost trade” (full media response)
Worthing’s Sandy Beach idea will not boost trade. Here are the reasons why. Continue reading »
“Content marketing” is nothing more than the Emperor’s New Clothes
Content Marketing is being presented as the Shiny New Thing. Predictably, companies, brands and MBA marketers come flocking. It’s the new way to acquire customers! It’s the must-have strategy of the season. It’s making me a little more bilious with every iteration. I’m going to show you why. Continue reading »
Chevy says “Find new roads”. I say “Yes please”
Chevrolet have debuted their latest ad following the unceremonious dumping of “Runs Deep” as a slogan. And, you know what? I think that it might just work… Continue reading »
Horsemeat, trust vacuums and business as war.
Our promise to you is that our products will “taste the difference”. They should also “make a difference”, especially as regards nutrition and management, both for those who will cook and eat food. This means several things. As a major player, we have a responsibility, not only for employees and customers, but also for society in … Continue reading »
NEW PREDICTION: UK National Lottery set to fail
Today, UK National Lottery Operator Camelot have announced that they are doubling the price of a lottery ticket from £1 to £2 in order to ” “rejuvenate and re-energise” the Lotto game and increase the amount it contributes to good causes.” This is a good causes fail, a brand fail, a PR fail and a … Continue reading »
