6 Principles of Influence and Persuasion
Catalytic Thinking / Marketing Strategy

6 Principles of Influence and Persuasion

As marketers, we’re in the business of influence, persuasion and – dare I say it – behavioural change. I’m going to share six principles with you which will tap into your consumers’ behaviour and make your marketing better (while also suggesting that these principles are good for community network marketing and your consumers’ social capital). Continue reading

Marketing spend cut again – some fallacy busting and a hidden opportunity
Marketing Strategy / Opinion

Marketing spend cut again – some fallacy busting and a hidden opportunity

2012 has been a bitch of a year for the marketing industry, for sure. And yesterday’s IPA Bellweather report underlines just how bad it is – while search/SEO and other online spending are up,  overall marketing spend is down. But as far as the latest report makes for gloomy reading in the C-suite, there’s a … Continue reading