Be a Challenger – or be roadkill
Catalytic Thinking / Marketing Strategy

Be a Challenger – or be roadkill

This is the first guest post from Hilton Barbour – independent Marketing Provocateur – lending his insight into Challenger Brand thinking and how this applies to changing paradigms in retail. Drive long enough and you’ll have that heart-wrenching moment when an errant squirrel suddenly and unexpectedly darts out into the middle of the road. And … Continue reading

6 Principles of Influence and Persuasion
Catalytic Thinking / Marketing Strategy

6 Principles of Influence and Persuasion

As marketers, we’re in the business of influence, persuasion and – dare I say it – behavioural change. I’m going to share six principles with you which will tap into your consumers’ behaviour and make your marketing better (while also suggesting that these principles are good for community network marketing and your consumers’ social capital). Continue reading