Business Advice

Marketing v Branding – what’s the difference?


There’s a lot of talk about the difference between marketing and branding.

It’s actually quite simple.

The brand is the story that everyone else tells about you, based on branding.

Branding is the process of implementing, editing and guiding a story based on marketing.

Marketing is the development of the component parts of the story which underpin everything.

Branding is not marketing. But marketing is branding.

And neither of them are sales, which is another distinct entity entirely.

Neil Hopkins is a Marketing and Branding Theorist at heart, and a Marketing Communications Manager by day. His blog – interacter – is the primary location he shares insight and information relating to marketing, branding and advertising strategy.
You can follow Neil on Twitter, circle him (like an escaped bull) on Google+ or track him down in any number of other ways.
Image used under Creative Commons from danmachold’s Flickr Photo Stream.

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