Daily Strategic Bulletin

5 stories to help you get clear, get ahead in business (Daily Strategic Bulletin for 16 Feb 2012)


Social media efforts stalling? Approaching burnout? Need to be more interesting?

Then you need to check out these five stories I’ve lovingly curated, just for you…

Supercharge your social media strategy

First up in this week’s collection of awesome advice for marketers in business is this GEM (note the capitals) from Stanford Smith

As the title suggests, Stanford’s offering you simple advice to get your social media growing again if you’ve hit a period of stagnation (and let’s face it, who hasn’t)?

If you’re feeling a bit overwhelmed by it all, this post will put a kick in your step again.

Be more interesting, damnit!

Oh Jessica Hagy, I knew I’d love your article as soon as I read the title.

I’ll let you discover Jessica’s wisdom for yourself. Suffice to say it’s straight-forward, actionable and doesn’t treat you like a ten-year-old.

Read it.

A must read for anyone in business (or wanting a seat at the top table)

5 common strategy mistakes,
written by Joan Magretta and published over on HBR is a genuinely great article.

So many people wouldn’t know a viable strategy if it hit them in the face while whistling ‘Telephone’ (I inherited a ‘strategy’ which was a shopping list of stuff to buy in one job. No, really). Joan shares some really useful advice which will help you get/stay on course and achieve your business objectives.
(I shouldn’t have to sell this too hard. After all, it’s published on HBR and their stuff rocks).

Feeling a bit stressed?

I hear ya, I really do. Maureen Metcalf approaches this, and the issue of burnout, from a vision and values standpoint.

You know what? I agree with her. Working in an organisation with no clarity of vision, value or purpose is exhausting. Get clear and get ahead.

If you’re a Manager or business owner, you need to read this and consider how you can apply it in your business.

And finally…

You love brainstorming. I love brainstorming.

However, those pesky killjoys at FastCoDesign don’t think that it gets the results you need.

Happily, they’ve created a brilliant article with some easily digested take-aways to help you get the most out of these sessions.

Nice work, FastCo peeps!

Neil Hopkins is a Marketing and Branding Theorist at heart, and a Marketing Communications Manager by day. His blog – interacter – is the primary location he shares insight and information relating to marketing, branding and advertising strategy.
You can follow Neil on Twitter, circle him (like an escaped bull) on Google+ or track him down in any number of other ways.

The Daily Strategic Bulletin is a device designed to share interesting content with you across five key business areas – Marketing Strategy, Brand Strategy, Advertising Strategy, Business Advice and Inspiration.

The image atop this top comes from Moose Grafix’s Flickr Photostream and is used under Creative Commons. It may not have anything to do with business, but it amuses me enormously.

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